Toronto, ON · Babson MBA · Big4 Alumni · Entrepreneur & Advisor
10+ years across entrepreneurship, institutional marketing, startup coaching, and Big4 consulting.
I help founders, startups, and family businesses grow with clarity — through honest coaching, strategy built on real experience and not templates, and through organic marketing and branding.
I've been learning and building since 2014. My career spans risk consulting at a Big4 firm — working with clients in healthcare, manufacturing, and financial services — a first venture in wellness living products, a two-year MBA at Babson College in Boston, and the founding of UNfabricated mid-pandemic with no job and no work visa.
I grew up in India watching the men of my family build and scale a business. That observation pushed me to work against the odds and build something of my own.
A COVID-19 lockdown stranded me in Canada when I had to launch my D2C company through a trunk show. That did not stop me from launching the brand and creating a meaningful impact by stitching and donating 800 masks across India.
I've since worked across institutional marketing in the US and Canada, grown UNfabricated, coached founders, emceed community events, and advised family businesses — all simultaneously, all with honesty as the baseline.
Mission-driven. Organic-first. Honest above everything. I'm not the loudest voice in the room — I'm the most consistent one for a specific person who needs real answers, not frameworks.
A fun fact about me I jumped out of a plane at 14,000 feet to conquer my fear of heights. If I can do that, I can help you do the thing you've been putting off.
Marketing, Events & Sponsorships at TMU. Marketing & Events at Brampton Venture Zone. Running UNfabricated. Advising founders. All at once — offering a dual-track perspective to budding entrepreneurs.
A generationally passed-down network in India — manufacturing background, active sourcing relationships with women-owned production houses, and sourcing across Asia. One of the very few people in the GTA with all three at once.
I consulted for my family's textile SME and lived the female next-gen experience in a patriarchal family business. I wrote a root cause analysis of its real problems. Let's talk about your family business!
Knowing when NOT to run ads is the most underrated insight for a cash-constrained founder. My genuine preference and practice is organic-first — applied across 10+ industries, from healthcare and financial services to fashion sustainability.
Emceed the "Woven Voices" event. Expert entrepreneur advisor at ICUBE by the University of Toronto Mississauga. Pitch Coach workshops for early-stage founders. Panellist and speaker across social enterprise summits, Say Hi to the Future, Northeastern University, and more.
10+ years. Big4 consulting. Two businesses built. Institutional marketing at scale. I work with early-stage founders, immigrant entrepreneurs, and family business owners — the people most marketing advice was never written for.
AI isn't a separate offering — it's how I work.
Promo merchandise for corporates, startups, and events — ethically produced by women. Reach out for your merch enquiries: corporate gifting, startup launch merch, NFC-enabled products, and event swag with a story behind it.
I'm actively learning and applying these in real time — which means I'm one step ahead of where most founders are, and I'll bring what I'm learning directly into our work together.
A selection of articles, profiles, and features from publications and platforms that have covered my work.
Let's Connect
Whether it's a marketing audit, pitch coaching, family business advisory, AI strategy, or an honest conversation about where to focus — the first call is free, and I'll tell you straight whether I can help.
prabaarja@theunfabricated.com