Toronto, ON  ·  Babson MBA  ·  Big4 Alumni  ·  Entrepreneur & Advisor

Entrepreneur.
Marketer.
Startup Advisor.

10+ years across entrepreneurship, institutional marketing, startup coaching, and Big4 consulting.

I help founders, startups, and family businesses grow with clarity — through honest coaching, strategy built on real experience and not templates, and through organic marketing and branding.

No Pitch. No Pressure. Just an honest conversation.
Prabaarja Bedi
Babson MBA  |  Entrepreneur  |  Coach & Advisor  |  Big4 Consultant  |  Motivational Speaker
📍 Canada & India
MBA, Babson College — #1 globally for entrepreneurship
Poets & Quants Best & Brightest MBA
Founded companies in wellness, fashion & promotional products
Launched D2C and D2B companies
Data-driven and intuitive marketer
Risk consulting — healthcare, manufacturing, textile & financial services
Currently: Founder & CIO, UNfabricated — ethical merch, led & made by women
10+ Years of experience
10+ Industries served
3 Countries worked in globally
300+ Women empowered
$100K+ Marketing budgets managed
20+ Community engagements
About Aarja

Built from
resilience.
Driven by impact.

I've been learning and building since 2014. My career spans risk consulting at a Big4 firm — working with clients in healthcare, manufacturing, and financial services — a first venture in wellness living products, a two-year MBA at Babson College in Boston, and the founding of UNfabricated mid-pandemic with no job and no work visa.

I grew up in India watching the men of my family build and scale a business. That observation pushed me to work against the odds and build something of my own.

A COVID-19 lockdown stranded me in Canada when I had to launch my D2C company through a trunk show. That did not stop me from launching the brand and creating a meaningful impact by stitching and donating 800 masks across India.

I've since worked across institutional marketing in the US and Canada, grown UNfabricated, coached founders, emceed community events, and advised family businesses — all simultaneously, all with honesty as the baseline.

Mission-driven. Organic-first. Honest above everything. I'm not the loudest voice in the room — I'm the most consistent one for a specific person who needs real answers, not frameworks.

🪂

A fun fact about me I jumped out of a plane at 14,000 feet to conquer my fear of heights. If I can do that, I can help you do the thing you've been putting off.

Institutional + Founder, Simultaneously

Marketing, Events & Sponsorships at TMU. Marketing & Events at Brampton Venture Zone. Running UNfabricated. Advising founders. All at once — offering a dual-track perspective to budding entrepreneurs.

Deep India Textile & Supply Chain Knowledge

A generationally passed-down network in India — manufacturing background, active sourcing relationships with women-owned production houses, and sourcing across Asia. One of the very few people in the GTA with all three at once.

South Asian Family Business Insight

I consulted for my family's textile SME and lived the female next-gen experience in a patriarchal family business. I wrote a root cause analysis of its real problems. Let's talk about your family business!

Organic-First Marketing Philosophy

Knowing when NOT to run ads is the most underrated insight for a cash-constrained founder. My genuine preference and practice is organic-first — applied across 10+ industries, from healthcare and financial services to fashion sustainability.

Community Builder & Emcee

Emceed the "Woven Voices" event. Expert entrepreneur advisor at ICUBE by the University of Toronto Mississauga. Pitch Coach workshops for early-stage founders. Panellist and speaker across social enterprise summits, Say Hi to the Future, Northeastern University, and more.

Aarja skydiving at 14,000 feet

Services

Skills proven
in practice.

10+ years. Big4 consulting. Two businesses built. Institutional marketing at scale. I work with early-stage founders, immigrant entrepreneurs, and family business owners — the people most marketing advice was never written for.

AI isn't a separate offering — it's how I work.

01 — Startup Consulting
Startup Consulting — Strategy, Growth & AI-Powered Systems
End-to-end startup advisory — from business model clarity to go-to-market strategy. Includes AI tools for lead generation and sales automation, so you're building a smarter pipeline from day one.
02 — Pitch Coaching
Pitch Coaching
Won pitch competitions. Raised $20,000 through pitches. Judged pitch competitions. Coached 20+ early-stage entrepreneurs. Written testimonials from coached founders. 3-session package covering story, structure, and delivery — built especially for pre-accelerator founders and immigrant entrepreneurs.
03 — Speaking & Emcee
Speaking & Emcee
Available for keynotes, panels, workshops, and emcee engagements. Signature topics: holistic women's empowerment, organic marketing for founders who can't afford ads, the female next-gen family business experience, building under constraint with resilience, and textile/fashion supply chain.
04 — Family Business Coaching
Family Business Coaching for Next Gen
For South Asian next-gen professionals navigating the family business decision — especially women. I've lived it. I've diagnosed it. I can help you think through succession, growth, and marketing without losing what makes the business meaningful.
05 — Marketing Consulting
Marketing Consulting
Audit
$750–$1,200
1–2 weeks
Positioning + channel audit + priority recommendations. Covers whether your current stack has AI gaps.
Strategy Project
$2,000–$4,000
4–6 weeks · Full strategy build
SEO + GEO (generative engine optimisation), messaging, and email infrastructure. Email includes AI-assisted sequencing.
06 — Copywriting
Copywriting
For founders who are great at their craft but can't write about what they do. Website copy, pitch decks, founder bios, and email sequences — written with your voice.
07 — Events & Sponsorships
Events & Sponsorships
Institutional event experience at TMU (1,200+ attendees, 30+ speakers, 20+ sponsors). Sponsorship strategy + deck build + outreach support. Scoped per event.
08 — Textile Sourcing
India Textile Sourcing
High-quality fashion garments and merchandise directly from India — through active relationships with women-owned production houses, backed by 30 years of family textile knowledge. Ethical, sustainable, and traceable. No agents, no middlemen — direct access to the Indian supply chain.
09 — Fashion Styling
Fashion Styling
A genuine interest adjacent to my brand work. Personal styling consultations for women finding their own style — including founders and professionals. Grounded in versatility and quality: buy less, wear more.
Book a free 20-min intro call No commitment. I'll tell you whether I can help — and if not, who can.
Currently Building

UNfabricated —
led and made by women.

Promo merchandise for corporates, startups, and events — ethically produced by women. Reach out for your merch enquiries: corporate gifting, startup launch merch, NFC-enabled products, and event swag with a story behind it.

Visit our Website → Email me for merch →
UNfabricated women artisans UNfabricated products
Custom Merch Merch Designing Services One-Stop Solution NFC-Enabled Merch Transparency
100% women-owned & led
15+ partner organizations
5 production partners
100+ women empowered
5,000m fabric repurposed

Currently Learning

Always building.
Always upskilling.

I'm actively learning and applying these in real time — which means I'm one step ahead of where most founders are, and I'll bring what I'm learning directly into our work together.

Data + AI in Fashion
The Power of Data & AI in the Fashion Industry
How AI and data are reshaping fashion — from trend forecasting platforms to how sustainable brands can use intelligence without losing their mission.
Agentic AI
Agentic AI for Trend Forecasting
Platforms that scan social signals and define trends 12–18 months out — making big-fashion intelligence accessible to small independent brands.
AI Sales
Making AI My Sales Rep
Testing AI-powered lead generation and outreach automation. When it works for UNfabricated, it becomes a service offering.
Press & Features

Featured in &
written about.

A selection of articles, profiles, and features from publications and platforms that have covered my work.

Poets & Quants 2020 Best & Brightest MBAs
Poets & Quants
2020 Best & Brightest MBAs: Prabaarja Bedi, Babson College
Selected from 60+ business schools worldwide for community impact and entrepreneurial vision.
Brampton Guardian feature
Brampton Guardian
Meet the Women Who Are Eco-Conscious Entrepreneurs at Sheridan College
Feature on Aarja as an eco-conscious entrepreneur through Sheridan College's program in Brampton.
Eves Against the Odds Vol. 2
Eves Against the Odds — Vol. 2
One of 25 Inspiring Women Entrepreneurs
Featured in the anthology of women entrepreneurs — toured Mumbai, Pune, Ahmedabad, and Noida.
Babson Magazine feature on Prabaarja Bedi
Babson Magazine
'They Care About This'
Profiles UNfabricated's mission to employ rural women in India through circular economy thinking.
ICUBE UTM Startup Highlight
ICUBE UTM
Startup Highlight: UNfabricated
UTM's innovation hub profiles the COVID-19 pivot and the women artisans behind UNfabricated.
Collabs.io UNfabricated feature
Collabs.io
Socially and Environmentally Sustainable — UNfabricated
Interview on UNfabricated's dual mission to reduce textile waste and empower women artisans.
Woven Voices event
Canadian Tamil Congress
Woven Voices: Celebrating Tamil Heritage and Women's Resilience
Coverage of the "Woven Voices" event celebrating Tamil heritage and women's resilience, emceed by Aarja.
Meet Prabaarja Bedi — Sheridan EDGE
YouTube · Sheridan EDGE
Meet Prabaarja Bedi — Social Impact Catalyst 2022
Video profile from the RBC Future Launch Social Impact Catalyst program at Sheridan EDGE.
Empowering Women & Reducing Textile Waste
YouTube · Say Hi to the Future
Empowering Women & Reducing Textile Waste — Ingenious Thinkers
Episode 104 featuring Aarja on empowering women and reducing textile waste through UNfabricated.
What people say

Honest feedback from
real conversations.

NF
Coached Nonprofit Founder  ·  Toronto, ON
She guided me through everything — financials, marketing, growth strategy. I felt heard the entire time. Exactly the kind of advisor you want in your corner.
EF
Early-Stage Founder  ·  GTA
Aarja doesn't give you a framework. She gives you the honest answer — even when it's not what you want to hear. That's rare, and that's exactly what I needed.
Prabaarja Bedi Let's Connect

You don't need more
credentials.
You need to start.

Whether it's a marketing audit, pitch coaching, family business advisory, AI strategy, or an honest conversation about where to focus — the first call is free, and I'll tell you straight whether I can help.

prabaarja@theunfabricated.com
Follow & connect
Free introductory call
Book a 20-minute call
No pitch. No pressure. Tell me what you're working on and I'll tell you honestly whether — and how — I can help.
20 minutes  ·  No commitment  ·  Completely free
Request a call →
Or email prabaarja@theunfabricated.com