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About Aarja

Built from
resilience.
Driven by impact.

I've been learning and building since 2014. My career spans risk consulting at a Big4 firm — working with clients in healthcare, manufacturing, and financial services — a first venture in wellness living products, a two-year MBA at Babson College in Boston, and the founding of UNfabricated mid-pandemic with no job and no work visa.

I grew up in India watching the men of my family build and scale a business. That observation pushed me to work against the odds and build something of my own.

A COVID-19 lockdown stranded me in Canada when I had to launch my D2C company through a trunk show. That did not stop me from launching the brand and creating a meaningful impact by stitching and donating 800 masks across India.

I've since worked across institutional marketing in the US and Canada, grown UNfabricated, coached founders, emceed community events, and advised family businesses — all simultaneously, all with honesty as the baseline.

Mission-driven. Organic-first. Honest above everything. I'm not the loudest voice in the room — I'm the most consistent one for a specific person who needs real answers, not frameworks.

🪂

A fun fact about meI jumped out of a plane at 14,000 feet to conquer my fear of heights. If I can do that, I can help you do the thing you've been putting off.

Institutional + Founder, Simultaneously

Marketing, Events & Sponsorships at TMU. Marketing & Events at Brampton Venture Zone. Running UNfabricated. Advising founders. All at once — offering a dual-track perspective to budding entrepreneurs.

Deep India Textile & Supply Chain Knowledge

A generationally passed-down network in India — manufacturing background, active sourcing relationships with women-owned production houses, and sourcing across Asia. One of the very few people in the GTA with all three at once.

South Asian Family Business Insight

I consulted for my family's textile SME and lived the female next-gen experience in a patriarchal family business. I wrote a root cause analysis of its real problems. Let's talk about your family business!

Organic-First Marketing Philosophy

Knowing when NOT to run ads is the most underrated insight for a cash-constrained founder. My genuine preference and practice is organic-first — applied across 10+ industries, from healthcare and financial services to fashion sustainability.

Community Builder & Emcee

Emceed the "Woven Voices" event. Expert entrepreneur advisor at ICUBE by the University of Toronto Mississauga. Pitch Coach workshops for early-stage founders. Panellist and speaker across social enterprise summits, Say Hi to the Future, Northeastern University, and more.

Aarja skydiving at 14,000 feet